The American Dream Project is an annual pop-up contest that connects entrepreneurs and small businesses with brick-and-mortar spaces 

The Search for the Next Great Pop-Up Shop

We believe in the value of brick-and-mortar where customers can experience your brand. Whether you are expanding your footprint or dreaming of your first store, we want to encourage small business growth across America. We can't wait to see you pop-open and give it a go! 


See past winners and 

where they are now.


Learn about the project in your hometown and apply today.


Tools to help plan, grow and market your shop.

The Project at Work

See the American Dream Project at work and take a look at the storefronts, small businesses and people that make up this community.



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