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Auburn, AL

The American Dream Project is excited to partner with the Auburn Mall in its search for Auburn’s Next Great Pop-Up Shop!


The American Dream Project connects entrepreneurs with brick and mortar spaces by working with property owners to facilitate the vision of new and expanding American businesses.

Apply today for the opportunity to win a pop-up space in one of the most highly trafficked shopping venues in the Auburn area. 


The search is open to businesses of all types. The application deadline is Friday, February 14th. Finalists will be selected by the Auburn Mall and contacted for an interview process. The winner will be announced on Friday, February 21st and awarded a space to host their pop-up shop for 6 weeks this spring.

Pop-Up Shop Term

April 3rd - May 15th



Auburn Mall,1627 Opelika Rd, Auburn, AL 36830
What You Win

To help bring your pop-up to life, the Auburn Mall will provide the following: 

  • Retail space in the Auburn Mall for 6 weeks

  • Rent and utilities including electric and HVAC to be covered by the Auburn Mall 

  • Up to $1,000 toward design and build-out of the space 

  • Press release announcing the winner distributed through all appropriate media channels 

  • Grand opening e-blast to 3,000+ Auburn Mall Fashion Insiders

  • Ongoing promotion of pop-up shop through all digital assets including social media, electronic newsletter and LED signage

Winner's Responsibility 

To qualify, the winner will be responsible for the following: 

  • Professionally merchandised store ready to conduct daily business by the term start date and throughout the term 

  • Staffing and adhering to Auburn Mall hours of operation or agreed upon hours of operation 

  • Execution of short-term license agreement and proof of proper insurance coverage

  • Documentation of design and build out expenditures 

About the Space

Located in the heart of the Auburn Mall just past the food court, the space features beautiful glass storefront, hard wood floors and retail fixtures ready for use including clothing racks, tables and shelves. The sales floor is approximately 2,000 sf. If not all the floor space is needed, the winner can choose to utilize the front portion only measuring approximately 1,200 sf. 


View the photo gallery above for pictures of the space or visit us at the Auburn Mall to look around! Note that the space shown is currently designed for retail use; however, we encourage pop-up concepts of all types to apply as modifications can be made. If you are interested in a restaurant, bakery or catering use please make a note on your application as there are alternative locations available.