2021 WINNERS
Details
Applications are now live!
The Search for the Next Great Pop-Up Shop is open to businesses of all types.
The winner will be awarded a space to host their pop-up shop for 12 weeks during the holiday season.
Pop-Up Shop Term
October 1 - December 31
Location
3000 Charleston Town Center, Charleston, WV 25389
What You Win
To help bring your pop-up to life, the following will be provided:
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Retail space in the Mall for 12 weeks this holiday season from October 1 – December 31
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Rent to be covered by the Mall and utilities will be the responsibility of the contest winner
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Up to $1,000 toward design and build-out of the space
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Branded signage and coming soon graphics
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A team of marketing and graphic design professionals to assist in the design, layout and branding of your shop
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Access to training to assist with marketing your shop, predicting expenses and operating a brick-and-mortar space
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Press release announcing the winner distributed through all media channels
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Grand opening e-blast to Charleston Town Center Fashion Insiders
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Ongoing promotion of pop-up shop through all digital assets including social media and electronic newsletters
Winner's Responsibility
To qualify, the winner will be responsible for the following:
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Professionally merchandised store ready to conduct daily business by the term start date and throughout the term
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Staffing and adhering to Charleston Town Center hours of operation or agreed upon hours of operation
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Execution of short-term license agreement and proof of proper insurance coverage
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Documentation of design and build out expenditures
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Utilities within the Pop-Up space
About the Space
Located on the first floor across from Foot Locker, this former Francesca's features an eclectic wood and glass storefront, various fixtures, and dressing rooms. This space is approximately 1,400 sf.
Note that the space shown is currently designed for retail use; however, we encourage pop-up concepts of all types to apply as modifications can be made. If you are interested in a restaurant, bakery or catering use or another alternative use please make a note on your application as there are other locations available.