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Danville, VA

The American Dream Project is excited to partner with the Danville Mall in its search for Danville's Next Great Pop-Up Shop!


The American Dream Project connects entrepreneurs with brick and mortar spaces by working with property owners to facilitate the vision of new and expanding American businesses.

Apply today for the opportunity to win a pop-up space in one of the most highly trafficked shopping venues in the Danville area. 



The search is open to businesses of all types. The application deadline is Friday, February 14th. Finalists will be selected by the Danville Mall and contacted for an interview process. The winner will be announced on Friday, February 21st and awarded a space to host their pop-up shop for 6 weeks this spring.

Pop-Up Shop Term

April 3rd - May 15th



Danville Mall, 325 Piedmont Dr, Danville, VA 24540

What You Win

To help bring your pop-up to life, the Danville Mall will provide the following: 

  • Retail space in the Danville Mall for 6 weeks

  • Rent and utilities including electric and HVAC to be covered by the Danville Mall 

  • Up to $1,000 toward design and build-out of the space 

  • Press release announcing the winner distributed through all appropriate media channels 

  • Grand opening e-blast to 3,000+ Danville Mall Fashion Insiders

  • Ongoing promotion of pop-up shop through all digital assets and marketing channels 

Winner's Responsibility 

To qualify, the winner will be responsible for the following: 

  • Professionally merchandised store ready to conduct daily business by the term start date and throughout the term 

  • Staffing and adhering to Danville Mall hours of operation or agreed upon hours of operation 

  • Execution of short-term license agreement and proof of proper insurance coverage

  • Documentation of design and build out expenditures 

About the Space

Located on the upper level of the Danville Mall near Belk, the space features a beautiful glass storefront, open floor plan, hardwood floors and a recently painted interior. The sales floor is approximately 720 sf. The space also features a large stock room that can be used for inventory, production or meeting space if desired.  View the photo gallery above for pictures of the space or visit us at the Danville Mall to look around!


Note that the space shown is currently designed for retail use; however, we encourage pop-up concepts of all types to apply as modifications can be made. If you are interested in a restaurant, bakery or catering use please make a note on your application as there are alternative locations available.