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Danville Mall

Danville, Virginia

The American Dream Project is excited to partner with the Danville Mall in the search for Danville’s Next Great Pop-Up Shop!

Apply today for the opportunity to win a pop-up space in one of the most highly trafficked shopping venues in the Danville area. 


2022 applications are now live!

The search for the Next Great Pop-Up Shop is open to businesses of all types. Finalists will be selected and interviewed by the Danville Mall. The winner is awarded a space to host their pop-up shop for 12 weeks.

Pop-Up Shop Term

October 1 - December 31


Danville Mall, 325 Piedmont Dr, Danville, VA 24540

What You Win

To help bring your pop-up to life, the Danville Mall will provide the following:

  • Retail space in the Danville Mall for 12 weeks

  • Rent to be covered by the Danville Mall 

  • Up to $1,000 toward design and build-out of the space

  • Branded signage and coming soon graphics

  • A team of marketing and graphic design professionals to assist in the design, layout and branding of your shop

  • Access to training to assist with marketing your shop, predicting expenses and operating a brick-and-mortar space 

  • Press release announcing the winner distributed through all appropriate media channels 

  • Grand opening e-blast to 3,500+ Danville Mall Fashion Insiders

  • Ongoing promotion of pop-up shop through all digital assets including social media, electronic newsletter and LED signage

Winner's Responsibility

To qualify, the winner will be responsible for the following: 

  • Professionally merchandised store ready to conduct daily business by the term start date and throughout the term 

  • Staffing and adhering to Danville Mall hours of operation or agreed upon hours of operation 

  • Execution of short-term license agreement and proof of proper insurance coverage

  • Documentation of design and build out expenditures 

  • Utilities within the Pop-Up space

About the Space 

Located on the upper level of the Danville Mall near Belk, the space features a beautiful glass storefront, open floor plan, hardwood floors and a recently painted interior. The sales floor is approximately 720 sf. The space also features a large stock room that can be used for inventory, production or meeting space if desired.


View the photo gallery above for pictures of the space or visit us at the Danville Mall to look around!


Note that the space shown is currently designed for retail use; however, we encourage pop-up concepts of all types to apply as modifications can be made. If you are interested in a restaurant, bakery or catering use or another alternative use please make a note on your application as there are other locations available.

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