Pop-Up Header DEC.png

Decatur Mall

Decatur, Alabama

The American Dream Project is excited to partner with the Decatur Mall in the search for Decatur's Next Great Pop-Up Shop!

Apply today for the opportunity to win a pop-up space in one of the most highly trafficked shopping venues in the Decatur area. 

Details

2022 applications are now live!

The search for the Next Great Pop-Up Shop is open to businesses of all types. Finalists will be selected and interviewed by the Victoria Mall. The winner is awarded a space to host their pop-up shop for 12 weeks.

Pop-Up Shop Term

October 1 - December 31

Location

Decatur Mall, 1801 Beltline Road SW, Decatur, AL 35601

What You Win

To help bring your pop-up to life, the Decatur Mall will provide the following:

  • Retail space in the Decatur Mall for 12 weeks

  • Rent to be covered by the Decatur Mall 

  • Up to $1,000 toward design and build-out of the space

  • Branded signage and coming soon graphics

  • A team of marketing and graphic design professionals to assist in the design, layout and branding of your shop

  • Access to training to assist with marketing your shop, predicting expenses and operating a brick-and-mortar space 

  • Press release announcing the winner distributed through all appropriate media channels 

  • Grand opening e-blast to 1,500+ Decatur Mall Fashion Insiders

  • Ongoing promotion of pop-up shop through all digital assets including social media, electronic newsletter and LED signage

Winner's Responsibility

To qualify, the winner will be responsible for the following: 

  • Professionally merchandised store ready to conduct daily business by the term start date and throughout the term 

  • Staffing and adhering to Decatur Mall hours of operation or agreed upon hours of operation 

  • Execution of short-term license agreement and proof of proper insurance coverage

  • Documentation of design and build out expenditures 

  • Utilities within the Pop-Up space

About the Space

Located near the main entrance of the Mall, this space is move in ready featuring a glass storefront, recently updated interior and an existing cash wrap. The space is approximately 1,000 sf.

 

View the photo gallery above for pictures of the space or visit us at the Decatur Mall to look around!

 

Note that the space shown is currently designed for retail use; however, we encourage pop-up concepts of all types to apply as modifications can be made. If you are interested in a restaurant, bakery or catering use or another alternative use please make a note on your application as there are other locations available.