Blue Ridge Mall

Hendersonville, North Carolina

The American Dream Project is excited to partner with the Blue Ridge Mall in the search for Hendersonville's Next Great Pop-Up Shop!

Apply today for the opportunity to win a pop-up space in one of the most highly trafficked shopping venues in the Hendersonville area. 


Applications are now live!

The search for the Next Great Pop-Up Shop is open to businesses of all types. Finalists will be selected and interviewed by the Blue Ridge Mall. The winner is awarded a space to host their pop-up shop for 12 weeks.

Pop-Up Shop Term

October 1 - December 31


Blue Ridge Mall, 1800 Four Seasons Blvd., Hendersonville, NC 28792

What You Win

To help bring your pop-up to life, the Blue Ridge Mall will provide the following:

  • Retail space in the Blue Ridge Mall for 12 weeks

  • Rent to be covered by the Blue Ridge Mall 

  • Up to $1,000 toward design and build-out of the space

  • Branded signage and coming soon graphics

  • A team of marketing and graphic design professionals to assist in the design, layout and branding of your shop

  • Access to training modules to assist with marketing your shop, predicting expenses and operating a brick-and-mortar space 

  • Press release announcing the winner distributed through all appropriate media channels 

  • Grand opening e-blast to 2,000+ Blue Ridge Mall Fashion Insiders

  • Ongoing promotion of pop-up shop through all digital assets including social media and electronic newsletter

Winner's Responsibility

To qualify, the winner will be responsible for the following: 

  • Professionally merchandised store ready to conduct daily business by the term start date and throughout the term 

  • Staffing and adhering to Blue Ridge Mall hours of operation or agreed upon hours of operation 

  • Execution of short-term license agreement and proof of proper insurance coverage

  • Documentation of design and build out expenditures

  • Utilities within the Pop-Up space 

About the Space

Located in a high traffic area of the Blue Ridge Mall next to Belk and the U.S. Post Office, the space features a beautiful glass storefront and open floorplan with a cash wrap. The sales floor is approximately 550 sf.  


View the photo gallery above for pictures of the space or visit us at the Blue Ridge Mall to look around!


Note that the space shown is currently designed for retail use; however, we encourage pop-up concepts of all types to apply as modifications can be made. If you are interested in a restaurant, bakery or catering use or another alternative use please make a note on your application as there are other locations available.