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We are thrilled to announce that the holiday pop-up has lead to a long-term lease at the Fort Henry Mall for this particular space!


Please continue to submit your application for the

Spring Pop-up as we have other exciting spaces to offer!


Kingsport, TN

The American Dream Project is excited to partner with the Fort Henry Mall in its search for Kingsport's Next Great Pop-Up Shop!


The American Dream Project connects entrepreneurs with brick and mortar spaces by working with property owners to facilitate the vision of new and expanding American businesses.

Apply today for the opportunity to win a pop-up space in one of the most highly trafficked shopping venues in the Tri-Cities area. 



The search is open to businesses of all types. The application deadline is Friday, February 14th. Finalists will be selected by the Fort Henry Mall and contacted for an interview process. The winner will be announced on Friday, February 21st and awarded a space to host their pop-up shop for 6 weeks this spring.

Pop-Up Shop Term

April 3rd - May 15th



Fort Henry Mall, 2101 Fort Henry Dr, Kingsport, TN 37664

What You Win

To help bring your pop-up to life, the Fort Henry Mall will provide the following: 

  • Retail space in the Fort Henry Mall for 6 weeks

  • Rent and utilities including electric and HVAC to be covered by the Fort Henry Mall 

  • Up to $1,000 toward design and build-out of the space 

  • Press release announcing the winner distributed through all appropriate media channels 

  • Grand opening e-blast to Fort Henry Mall Fashion Insiders

  • Ongoing promotion of pop-up shop through all digital assets and marketing channels 

Winner's Responsibility 

To qualify, the winner will be responsible for the following: 

  • Professionally merchandised store ready to conduct daily business by the term start date and throughout the term 

  • Staffing and adhering to Fort Henry Mall hours of operation or agreed upon hours of operation 

  • Execution of short-term license agreement and proof of proper insurance coverage

  • Documentation of design and build out expenditures