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Victoria Mall

Victoria, Texas

The American Dream Project is excited to partner with the Victoria Mall in the search for Victoria’s Next Great Pop-Up Shop!

Apply today for the opportunity to win a pop-up space in one of the most highly trafficked shopping venues in the Victoria area. 


2022 applications are now live!

The search for the Next Great Pop-Up Shop is open to businesses of all types. Finalists will be selected and interviewed by the Victoria Mall. The winner is awarded a space to host their pop-up shop for 12 weeks.

Pop-Up Shop Term

October 1 - December 31


Victoria Mall, 7800 N Navarro, Victoria, TX 77904

What You Win

To help bring your pop-up to life, the Victoria Mall will provide the following:

  • Retail space in the Victoria Mall for 12 weeks

  • Rent to be covered by the Victoria Mall 

  • Up to $1,000 toward design and build-out of the space

  • Branded signage and coming soon graphics

  • A team of marketing and graphic design professionals to assist in the design, layout and branding of your shop

  • Access to training to assist with marketing your shop, predicting expenses and operating a brick-and-mortar space 

  • Press release announcing the winner distributed through all appropriate media channels 

  • Grand opening e-blast to 4,000+ Victoria Mall Fashion Insiders

  • Ongoing promotion of pop-up shop through all digital assets including social media, electronic newsletter and LED signage

Winner's Responsibility

To qualify, the winner will be responsible for the following: 

  • Professionally merchandised store ready to conduct daily business by the term start date and throughout the term 

  • Staffing and adhering to Victoria Mall hours of operation or agreed upon hours of operation 

  • Execution of short-term license agreement and proof of proper insurance coverage

  • Documentation of design and build out expenditures 

  • Utilities within the Pop-Up space

About the Space

Located near Dillard’s and Burkes Outlet, this space features beautiful glass display areas, and a cash wrap. The sales floor is approximately 2,000 sf. and the space also includes a substantial stockroom.


View the photo gallery above for pictures of the space or visit us at the Victoria Mall to look around!


Note that the space shown is currently designed for restaurant or bakery use; however, we encourage pop-up concepts of all types to apply as modifications can be made. If you are interested in a retail use or another alternative use please make a note on your application as there are other locations available.

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